WE'RE BRINGING THE INTERNET INTO BRICK & MORTAR
Bring innovation into your company with Gruen Effect's powerful methods.
At Gruen Effect, we're not just disrupting industries ourselves; we're helping other companies do the same. Find new revenue streams and unlock opportunities to drive growth in your organization.
“Disrupt or be Disrupted”
All businesses have weaknesses. We find them in your organization and help reinvent those parts, creating new revenue models along the way.
Our unique framework leverages emerging technologies like AI consulting services to analyze your current revenue streams, identify opportunities for improvement and develop strategies to capitalize on them. Ensuring that all the transformation is real and measurable.
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Unlocking New Revenue Streams in Traditional Businesses
AI For Business
AI transforms business problem-solving by generating new and innovative solutions, improving productivity, streamlining operations, and customizing approaches to clients' needs. This technology helps businesses achieve growth and maintain a competitive edge in a dynamic marketplace.
Core Business Reinvention
We prioritize building strong client relationships and offer a customized approach to their transformation journey. Our experts identify significant areas of opportunity and deliver innovative solutions for long-term success.
Hack New Business
We think out of the box, identifying untapped growth opportunities while elevating your digital assets and maximize revenue.
Business Innovation
Our organization provides professional innovation services that are customized to address your unique business. Our all-in-one framework enables efficient management of the innovation pipeline, from idea generation to execution. Our collaboration can help you to leverage your potential for strategic expansion and outperform your competitors.
Uncover new revenue streams along with opportunities for optimization and efficiency.
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IQ + AI = GRUEN EFFECT
Disruptive business models are a type of disruptive innovation that introduces a new idea or technology to an existing market. They typically cater to unmet demands in the market, either addressing more price-sensitive customers or more premium customers.
- There are two types of disruptions: Top-down and Bottom-up. Top-down disruptions target people who are willing to pay more for your product, while Bottom-up disruptions offer a cheaper alternative.
- Technologies have changed our world and will continue to do so. Classic business models like buying and selling at a premium will no longer work alone. It is worthwhile to take a critical look at the major trends in business models and examine them for your own use.
This is akin to a game that offers basic features for free, but charges for premium features. Spotify, a music streaming service, employs this model. You can listen to music for free, but for an ad-free experience, a premium account is required.
This resembles a club membership. You pay a recurring fee and gain access to all their services. Netflix employs this model. You pay a monthly fee and gain access to a vast array of movies and shows.
This is similar to a digital marketplace. Sellers and buyers convene on a platform to exchange goods or services. Amazon employs this model, offering a platform where you can purchase items from a multitude of sellers.
It's like sharing your toys with your friends. You let others use your stuff for a little while. That's what Airbnb does. People share their homes with travelers for a short time.
It's like getting a VIP pass at a theme park. You get a better experience because you're willing to pay a bit more. Apple does this. Their products might be more expensive, but people love them because they're cool and easy to use.
Customers are bound to an ecosystem in the long term through a “lock-in” process in a service. Examples include Apple and Google.
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Disrupt or Be Disrupted: Unlocking New Revenue Streams in Traditional Businesses
Our Retail Disruption Services are based on the principles of the Halo Effect and the Gruen Effect. The Halo Effect is a cognitive bias where the perception of one trait influences the perception of other traits. The Gruen Effect is the phenomenon of consumers buying more than they intended due to the layout and atmosphere of a store.
Here's how we'll help you:
Step 1: We'll start by analyzing your current sales process, identifying areas of strength and areas for improvement.
Step 2: We'll redesign your sales process, incorporating principles of the Halo Effect and the Gruen Effect to influence customer perceptions and behavior.
Step 3: We'll provide detailed guidelines and training to help your team implement the new sales process.
Step 1: We'll analyze your current store layout and how it influences customer behavior
Step 2: We'll redesign your store layout to maximize the Gruen Effect, creating an atmosphere that encourages customers to buy more.
Step 3: We'll provide guidance on implementing the new layout, including recommendations for displays, signage, and traffic flow.
Step 1: We'll develop a system for upselling and cross-selling, helping you increase the value of each customer transaction.
Step 2: We'll provide training to help your team effectively use the system to boost sales.
Step 3: We'll provide ongoing support to help you continuously improve and adapt the system based on customer behavior and feedback.
Are you a brick-and-mortar store looking to revolutionize your sales process? Gruen Effect is here to help. We offer a unique service designed to disrupt your sales process from start to finish, leveraging psychological principles and human behavior to boost your sales per hour.
“Disrupt or be disrupted”
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Gruen Effect's Methods
Are you ready to revolutionize your marketing strategy? Gruen Effect is here to help. We offer a unique service designed to disrupt your marketing approach, creating compelling offers that drive traffic to your store, turning your sales team into micro-influencers, and leveraging your brick-and-mortar store as a media creation hub.
Step 1: We'll analyze your current marketing offers and identify areas for improvement.
Step 2: We'll create disruptive offers that stand out in the market and attract customers to your store.
Step 3: We'll provide guidelines and training to help your team effectively promote these offers.
Step 1: We'll assess your sales team's potential for becoming micro-influencers, based on their personal brands and social media presence.
Step 2: We'll provide training to help your sales team build their personal brands and become effective micro-influencers.
Step 3: We'll develop a system for leveraging your sales team's influence to promote your store and offers.
Step 1: We'll analyze your store's potential for becoming a media creation hub, considering factors like location, layout, and aesthetics.
Step 2: We'll provide recommendations for transforming your store into a media creation hub, such as setting up areas for photo shoots or video recording.
Step 3: We'll provide guidance on how to leverage this media to promote your store and offers, including strategies for social media marketing and content marketing.
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