WE'RE BRINGING THE INTERNET INTO BRICK & MORTAR
"By using this click to bricks strategy, you can dramatically increase sales, keep costs down, and imprint your brand in the minds of consumers"
Unlocking The Best From Both Worlds, WELCOME TO THE FUTURE OF RETAIL
You add offline selling as a sales channel.
Adding offline selling as a sales channel gives you the opportunity of educating new and existing customers in your product or services and the power of maximizing profits in each sale by having face-to-face trusted advisors guiding customers through a winning sales funnel. If you’ve already established your business online and know you have a strong customer base in a specific region, a physical location can help you literally be where your best customers are. It can also assist with word-of-mouth marketing in an area where you know your target demographic resides. Selling in person gives you the added benefit of receiving direct, unfiltered feedback from customers by seeing their initial reactions and finding out if they’re willing to spend money on what you’re selling (and how much).
Bring inventory closer to your customers.
Consumers demand faster delivery. Redistributing inventory closer to customers reduces costs and increases resilience. Brick-and-mortar stores can operate as mini-fulfillment centers and reduce last-mile costs by more than 60%. Hybrid retail spaces also provide curbside pickup and click-and-collect options.
Automatically become a brand authority.
Do physical stores help businesses more than just online stores? Yes. The local community trusts businesses with a physical presence more, which can lead to dramatic growth. According to a 2021 survey, emerging brands experienced a 45% increase in web traffic after opening a physical store. Customers are also more likely to buy a brand’s products if they have a physical location. This is important because privacy changes are making customer acquisition more challenging. Local SEO can assist businesses in ranking on Google’s local search results. The future is not solely ecommerce or retail. It’s just commerce.
(BOPIS) Buy Online, Pick Up in Store model.
Consumers want faster, The rise in the online orders has increased the demand for last-mile delivery and a large number of consumers are ready to pay extra charges for a fast delivery. Let’s start redistributing inventory closer to your customers!!! Redistributing your inventory to locations closer to your customers reduces costs by keeping merchandise within shipping zones—allowing you to provide same-day or two-day shipping without incurring extra costs—and increases resilience against regional supply chain snags. Lets just say that a brick-and-mortar store is actually a mini-fulfillment center. This mini-fulfillment center has the potential to reduce last-mile costs by more than 60%. These hybrid retail spaces are also an opportunity to offer curbside pickup and click-and-collect options.
Drive more sales during busy seasons.
Black Friday, Cyber Monday and any other peak sales periods are excellent times to be hybrid. Introducing your brand into holiday action and excitement is a smart move— of all 2020 holiday sales in the U.S., 73% of holiday sales happened in-store,. These numbers help prove brick-and-mortar shopping isn’t dead, and people increasingly want the options of online, in-store, or even hybrid buying. In fact, purchases made online that were then picked up curbside or at the store, increased by 52% last year. And while this growth was fueled out of necessity due to the pandemic, people enjoy the convenience, cost, <br>and time-savings benefits.
Prevent future returns with In-store returns Convenience.
Research shows that 62% of shoppers are more likely to shop online if they can return their purchase to a physical store. If you have one, consider allowing e-commerce customers to visit the store to return their item gives you the opportunity to educate on the product and potentially turning that return into an upscale/cross-sell.
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This is not a “trend” this is a DO or DIE DECISION for almost all the ECOMM Native Brands ……
E-commerce harms native brands' margins due to high competition and expensive advertising. Changes in privacy policies and shipping demand add further challenges.
Let's think bigger! Your company has the potential to break down silos and take on an omnichannel approach to sales. With our proven methods and systems, you can confidently add up to 9 new sales channels including retail, wholesale, and Operational franchising.
Today, customers are mobile and brands must follow suit. By adopting this proactive approach, your business can utilize each location as a micro-fulfillment center providing unmatched benefits for customers such as improved customer service, new sales channels, simple returns, seamless online-to-instore ordering, and the unbeatable convenience of last-mile delivery.
Embrace the future of retail and take advantage of "Retail Everywhere"
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NATIVE e-commerce BRANDS have become so dependent on online acquisition that their margins are now almost entirely captured by Google and Facebook.
Because of the fewer barriers to entry means more online retailers with an estimated of 24 million e-commerce sites across the globe.
This Growth means brands competing for more customers as a result ads are more costly and less lucrative than ever before.
Is estimated that ad prices could shoot up to 75%
Not to mention The DEATH of third party cookies by 2023.
Apple’s update on their iOS privacy policy.
Fast forward today pre-pandemic has shifted consumers purchase behaviors…..
There is an even Higher demands for faster shipping.
This is not a “trend” this is a DO or DIE DECISION for almost all the ECOMM Native Brands ……
Today, customers are mobile and brands must follow suit. By adopting this proactive approach, your business can utilize each location as a micro-fulfillment center providing unmatched benefits for customers such as improved customer service, new sales channels, simple returns, seamless online-to-instore ordering, and the unbeatable convenience of last-mile delivery.
Embrace the future of retail and take advantage of "Retail Everywhere"
"The future retail will be "Retail Everywher
Among its findings:
– Opening a new physical store boosts web traffic in that store’s market by an average of 27 percent.
– The effect is even stronger for emerging brands, defined as those less than 10 years old. For new brands, opening a store drove an average 45 percent increase in web traffic. For older, more established brands, the increase averaged 35 percent. And for apparel retailers, the increase was 26 percent..
– Even a 5 percent increase in physical stores in a market increases digital engagement and online traffic. But the opposite is also true: When retailers close stores, web traffic plummets. In one retailer’s case, after it closed stores, its share of web traffic declined as much as 77 percent..
– Retail stores act as billboards for brands. When retailers has physical stores, they enjoy higher consumer awareness and stronger brand perception.Having the opportunity of using each location as a micro-fulfillment center providing huge benefits like customer service, a new sales channel, return center, order fulfillment buy-online-pickup-instore and the biggest demand in 2022! Straightening that last minute mile delivery, the benefits are endless.
Automate your physical powered by Micro Retail AI.
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Consumers often utilize both models when shopping
Here are a few ways consumers interact with online and in-person shopping.
1. Shopping research
Research is one of the most significant crossovers between channels. For online retailers, this means some visitors use their websites to read reviews, compare prices and understand product features. In fact, 74 percent of consumers search online for something in-store-related before going to a physical store location, according to Google.
In many circumstances, online research is paired with in-person purchasing, where customers can try on, examine and experience a product for themselves further. Much online pre-shopping research is done on Amazon, where reviews help consumers decide on what product to buy and the pricing sets a benchmark for evaluating other retailers’ prices.
In-store shoppers also use their phones to check prices before purchasing. Outerboxdesign found that 80 percent of brick-and-mortar consumers will check prices for an item on their mobile devices before making a purchase in the store.
2. Showrooming
The flip side of online research is the consumer practice of “showrooming.” With showrooming, shoppers go to stores to see what products are like in person and better understand their look, feel or fit. These consumers then go online to purchase the item for a better price or specific options unavailable in the store’s current inventory.
3. Blended experiences
Savvy retailers often blend in-person and online solutions, such as the “buy online, pick up in-store” (BOPIS) trend. Other blended experiences include virtual shopping and helping customers order online while in a store if an item or specifications aren’t available. Here’s some more information about blended experiences:
BOPIS: With BOPIS, customers have 24/7 access and the instant gratification of getting a product in hand without shipping costs. For retailers, bringing customers into the store to pick up their purchases increases the likelihood that they’ll make additional impulse purchases.
Virtual shopping: Virtual shopping lets customers get the exact product they want, even if it isn’t in the store’s current inventory. Retailers typically have a larger product selection online; a virtual shopping option offers customer convenience and prevents the retailer from losing the sale.
Virtual clienting: Virtual clienting is online shopping but, instead of being passive retailers, sales associates engage proactively with shoppers to greet them, answer questions and make suggestions via chat or video calls, just like an in-store associate. Because these live reps can see what the customer is browsing, they can upsell and cross-sell, increasing sales revenue.
Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
Despite all the hype about e-commerce, the brick-and-mortar store is far from obsolete. Buying online and buying in person both offer consumers significant benefits. Depending on your industry, products or services, it may make sense to invest in one model or the other.
It’s essential for businesses to understand why shoppers choose a specific purchase channel to better address customer needs and shape a great customer experience.
Why consumers still shop at brick-and-mortar stores
If you think brick-and-mortar stores are on their way out, remember that more than 85 percent of all retail sales in the United States occur in a physical store, according to Statista. With total retail sales for 2021 at 6.6 trillion in the U.S., the 2.9 billion retail trade businesses, according to IBIS World, across the country aren’t going anywhere soon.
What makes a consumer choose to shop in a physical store? In-person shopping gives customers a unique and enjoyable experience that can’t be duplicated by online shopping. Research by Raydiant found that while 55.6 percent of consumers surveyed said they prefer to shop online, a healthy 44.4 percent prefer to go to a physical store. The biggest reasons cited by those surveyed were:
They enjoy the experience of shopping in a physical location (27.6 percent).
They appreciate the ability to see, feel and try out the item they were looking to purchase (24.7 percent),
They don’t want to wait for delivery (11.9 percent).
They don’t want to pay shipping costs (10.8 percent).
They enjoy finding unique products from local retailers that they can’t find online (5.3 percent).
The US livestream shopping market is estimated to be worth $68 billion by 2026
The value of the US livestream shopping market will hit almost $32 billion by the end of 2023, according to a key trends report from Coresight Research and Bambuser. That number will more than double to about $68 billion by 2026 and make up more than 5% of total ecommerce sales. With the ecommerce retail market more saturated and competitive than ever, companies that use live commerce strategies are seeing conversion rates of up to 30%.
live commerce strategies
Gruen Effect's Methods
Are you ready to revolutionize your marketing strategy? Gruen Effect is here to help. We offer a unique service designed to disrupt your marketing approach, creating compelling offers that drive traffic to your store, turning your sales team into micro-influencers, and leveraging your brick-and-mortar store as a media creation hub.
Step 1: We'll analyze your current marketing offers and identify areas for improvement.
Step 2: We'll create disruptive offers that stand out in the market and attract customers to your store.
Step 3: We'll provide guidelines and training to help your team effectively promote these offers.
Step 1: We'll assess your sales team's potential for becoming micro-influencers, based on their personal brands and social media presence.
Step 2: We'll provide training to help your sales team build their personal brands and become effective micro-influencers.
Step 3: We'll develop a system for leveraging your sales team's influence to promote your store and offers.
Step 1: We'll analyze your store's potential for becoming a media creation hub, considering factors like location, layout, and aesthetics.
Step 2: We'll provide recommendations for transforming your store into a media creation hub, such as setting up areas for photo shoots or video recording.
Step 3: We'll provide guidance on how to leverage this media to promote your store and offers, including strategies for social media marketing and content marketing.
Start Disrupting your company
Instant gratification: Convenience and spontaneity reign supreme
Omnichannel retail has been an ecommerce trend to watch for years now - the idea that shoppers use multiple channels to shop and expect a seamless experience between them is nothing new.
But when it comes to 2023 ecommerce trends, expect the stakes to be raised. Shopping inspiration can take place anywhere, at any time, and brands need to be ready to provide service well beyond typical ‘mall hours’ or customer service windows.
The goal of eliminating friction in the purchase journey should no longer be about ‘convincing someone to buy’, but about making it as easy, fast, and seamless as possible to buy, right when the mood hits.
Key points on instant gratification in ecommerce
According to Google, searches for ‘near me in stock’ have increased by 90% over the past year
Brands like Sephora (which already offers same-day delivery) are experimenting with delivery services like DoorDash to bring shoppers their beauty needs on demand in under an hour
Standalone same day delivery startups are seeing mixed results - companies like Gopuff have seen widespread layoffs, while Ohi continues to attract interest and several others have shuttered their doors
According to a McKinsey survey of European consumers, shoppers are willing to pay up to 10% of an item’s cost to have same day delivery
Searches on Google for ‘store open’ have increased 400% globally YOY
While Meta shut down Facebook Live Shopping in October 2022, Instagram Live Shopping is still going strong, with an average of 24.4 watch minutes per livestream where shoppers can instantly checkout while watching a show
How to respond to consumer demand for ecommerce instant gratification
Treat retail locations like mini fulfillment centers: Brands with brick and mortar stores should always leverage local inventory first; bringing the buy online pick up in store (BOPIS) model to shoppers without having to leave their homes.
Offer on demand support: Turf the chatbots and let shoppers connect to live associates on demand (we like live video co-shopping for that) for personalized product recommendations, advice, and a close-up look at products they’re interested in to drive more conversions.
WFH goes retail: Office workers have had plenty of time to adapt to flex working schedules or even permanent work from home scenarios. New innovations have made it possible to bring work from home to retail employees and help overcome the great resignation in retail. Namely, retailers can hire team members that work from home, answering online shopper calls or live chat sessions from home, allowing brands to expand their workforce with product experts and superfans, no matter where they reside and across a wider range of timezones.
Become the Brand of Choice
NRF CEO Matt Shay said the weekend’s biggest takeaways are that Americans are eager to shop in-person again and that they’re hungry for big bargains. More than 122.7 million people visited brick-and-mortar stores over the weekend, a jump of 17% from 2021.
A record number of holiday shoppers – 196.7 million – flocked back to stores and hunted for deals from Thanksgiving Day to Cyber Monday, according to a survey by the National Retail Federation, which tracks the figure for in-person and online shopping.
Become the Brand of Choice
What Exactly Do We Do? How Can This Help Your Brand?
-How to get closer to your dream customer by reading data.
-How to find the best location faster than your competition.
-How to quickly identify perfect location by retail grade.
-How to identify a local Mall vs a Tourist Mall.
-How to test a new location without having to sign a contract.
-How to negotiate with lease management for the best monthly rates.
-How to renegotiate with lease management for a better rate for a faster expansion.
-How to manage your location from far away.
-How to not be responsible for any of your locations rents.
-How to pop-up worldwide without having to invest nothing.
-How to design a quick and easy perfect layout for your store.
-How to find a business partner for your massive store layout production.
-How to make the mall pay for your store.
-How to train your employees five minutes a day every day.
-How to train your employees without having to be physically there.
-How to create a fast and easy way to train your employees.
-How to create an inexpensive easy and fast training platform.
-How do you train your customer service as an experience host.
-How to train your sales people to be a professional advisor.
-How to create a minimum performance expectations for your professional advisor.
-How we help our sales advisors maximize each sale with our negotiating tactics handbook .
-How to be profitable in your new location by creating a perfect sale system.
-How to guarantee be profitable and your new location on your first month of gran opening.
-How to expand your physical presence worldwide fast easy & safe.
-How to expand faster than your Competitors in a smarter way.
-How to expand worldwide without having to invest on your locations.
-How to be profitable in your new location with zero investment.
-How to guarantee be profitable and your new location on your first month of gran opening.
-How to make sure your brand is ready for brick and mortar.
-How to make your brand bulletproof in brick and mortar by creating Q1, Q2, Q3 & Q4 Marketing Game-book.
-How to identify if your products ready for brick and mortar and how are you going to enhance it.
-How to make a safe investment on your physical store.
-How to create an in-store customer experience handbook.
-How to never run out of inventory on all of your locations.
-How to keep up with inventory.
-How to merge in to brick-and-mortar without having to break the Bank on inventory.
-How to advertise your new location online.
-How to add your products to curbside pick up ready online.
-How to rank higher on Google search.
-How do you separate online and off-line sales.
-How to hire new employees.
-How to determine the pay and benefits you offer to employees in order to retain them in your company.
-How to get all the licensing you need to start selling off-line.
-How to set up payroll.
-How to file taxes For best ROÍ.
-Which POS systems do we use and why.
-How to franchise your brand.
-How to get into a mall even if they don’t have available spaces.
-How to take advantage of chamber of commerce to boost sales and significantly improve a local business’ visibility and credibility.
DISRUPT OR BE DISRUPTED
STRONGER TOGETHER: E-COMMERCE AND BRICK-AND-MORTAR
TWO CHANNELS ARE BETTER THAN ONE
Successful companies are omnichannel, which means combining the magic of in-store experiences, and the convenience and availability of online shopping as well as direct delivery.
Shopify's survey found a mutual relationship between the two channels: 54% of participants said they're likely to look at a product online and buy in-store, while 53% are likely to look at a product in-store and buy online.
It's an even split. Both channels can operate as a showroom. Both channels provide value for retail consumers. And using both allows businesses to meet customers at every touchpoint of the buying process.
Brick-and-mortar businesses cannot simply rely on word of mouth or walk-in traffic. Combining brick and mortar with a digital strategy enables retailers to promote inventory to customers anytime, anywhere.
Conversely, an online-only strategy excludes the benefits of traditional brick and mortar retail: the power of immediacy, same-day purchase and returns, tactile engagement, and community-building events.
Ultimately, the integration of an on-line and in-store strategy will create a stronger customer experience and will likely increase customer loyalty.
A prevalent omnichannel strategy many businesses are using today is buy-online-pick-up-in-store.
BUY-ONLINE-PICK-UP-IN-STORE
Enabling customers to buy online and pick up merchandise in the store is a strategy that bridges the gap between traditional brick and mortar and e-commerce channels. This provides the convenience of in-home shopping with the immediate availability of products at a nearby store, typically on the same day. This also enables a customer to satisfy the tactile experience they desire. Whether it is to just see and feel the size, quality or functionality of an appliance, or to try-on clothing for fit and appearance. They then can make a decision, while they are still at the store, to keep, exchange or return the product, and avoid the inconvenience and possible cost of shipping the item.
Become the Brand of Choice
Before, customers went to brands. Today, brands must go where then customers are. Brands would be wise to start adopting this behavior now.
Learn how a physical presence can supercharge an online one by doubling as an interactive billboard that builds customer trust. Brands get on average 37% more web traffic the quarter after opening a new physical store. Lowering customer acquisition costs (CAC) , lowering your returns by up to %62, increasing your web traffic by up to 45% all this while adding up to 8 new sales channels to your brand.
Become the Brand of Choice
Automate Your Micro Fulfillment Center with Micro Retail Ai Powered by Gruen Effect AI.
Uncover new revenue streams along with opportunities for optimization and efficiency.
From image optimization to customer behavior analysis, from shelf space management to in-store analysis – retail AI and retail vision can improve the shopping experience for people, help to save costs, and increase revenues. When used at scale, AI vision technology can provide competitive advantages and play an essential part in the digitalization strategy of retailers.
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